About Us

About Well Link Securities

Well Link Securities, as an Exchange Participant of The Stock Exchange of Hong Kong Ltd, since 2005 and 2009 respectively, has been licensed under the Securities and Futures Commission to carry on Type 1 and 2 (Dealing in Securities and Futures) regulated activities. The Company specialises in Hong Kong traded securities and futures contracts, Shenzhen and Shanghai Connect A Shares, IPO subscription and margin financing services.

With the ever-growing needs and golden opportunities emerging from the financial sector of our Greater China region, the company has been allocating considerable resources to its online securities trading platform, aiming to suit the trading habits of Chinese investors, and to provide a more diversified, accurate, efficient yet convenient user experience.

We are a professional team comprised of the financial talents with global vision and extensive field experience. By incorporating the Greater China culture with creative thinking, along with prudent attitude into our professional services, clients are able to take comfort in the pursuit of their investment journey.

Well Link Securities Core Values

Well Link Securities core values are best expressed through three strengths:

Competitive Pricing
employs innovative financial technology to enhance user experience, and execution speed. At the same time, we offer competitive pricing to our clients.
Convenient Account Opening
account opening information are filled in online and executed through witness by a Well Link specialist.
Preferential Leverage
flexible margin policy and approval process to enable our clients to capture the investment opportunity at the right time.

About Well Link Financial Group

Shenzhen Zhaobangji Group and Hong Kong Well Link Financial Group were founded by the Hui’s family in Hong Kong. Banking, life insurance, property insurance, securities and asset management are all available in Well Link Financial Group. In addition, it holds Hong Kong main board listed company Zhaobangji Properties Holdings Limited (1660.HK).

The chief executive officer of Well Link Insurance Group is Mr. Chan Kin-por, who is the president of the Finance Committee and Legislative Council, insurance councilor of the Hong Kong Legislative Council. As for Well Link Bank, the chairman of the board is Zhang Sheng Man, an international renowned senior banker and former deputy managing director of the World Bank. The other shareholders include the original shareholders from "The Belt and Road" countries and Portugal.

Over the years,the Hui’s family invested in a number of commercial and property projects in Shenzhen. Shenzhen Zhaobangji Group runs the company based on the concept of long-term and stable development. Dong Men Ding, which belongs to Zhaobangji Group, is the only "China Characteristic Commercial Street" entitled by the China Commercial Walking Street Committee. The group will continue to focus on the long-term and stable management concept of benefiting the country, society and the enterprise, in order to continuously make contribution to the society.

Address:Unit 13-15, 11/F., China Merchants Tower, Shun Tak Centre, 168-200 Connaught Road Central, Hong Kong

About Well Link

The name of Well Link is significant, it derives from the service spirit of the bridge - help others kindle hope in desperation, help others get through the difficulties, to pass the road and then reach the other side. So we named it Well Link Financial Group as the nature of financial services are similar to the spirit of the "bridge".

Our values

To run with kindness, reliability, honesty ,sincerity and fairness, to serve the society attentively and to be a social pacemaker.

Our vision

To act as a bridge to success for the clients, benefiting the country, the public, the enterprise as well as the society.

Our Vision
We devoted to be one of the leading financial groups in Hong Kong and to promote professional financial know-how to different regions in Greater China.
Our Mission
We Create
We lead innovation and provide value to our clients in China and Hong Kong, promote best practice in investment services to gain customers' trust and industry peers’recognition.
Grow Together
We strive to be the reliable and well-established financial enterprise by providing opportunities for our staff to develop and explore their potentials. Apart from focusing on business expansion, we are also contributing to the community and get involved in various charity programs proactively.

Well Link’s companies

Banco Well Link, S.A.
Address: Av. Doutor Mario Soares,
323 Bank of China Building,
28th Floor, Macau
Well Link General Insurance Company Limited
Website:www.wli.com.hk
Address: Suites 2414-2416,
Cityplaza One, 1111 King’s Road,
Taikoo Shing, Hong Kong
Well Link Securities Limited
Website:www.wlsec.com
Address: Unit 13-15, 11/F.,
China Merchants Tower,
Shun Tak Centre,
168-200 Connaught Road Central,
Hong Kong
Well Link Asset Management Limited
Website:www.wlasset.com
Address: Unit 13-15, 11/F.,
China Merchants Tower,
Shun Tak Centre,
168-200 Connaught Road Central,
Hong Kong